Bremerton School District Rebranding

After 40+ years with the same logo, Bremerton School District recognized that they had outgrown their visual identity. As long-time partners with ESD 112 Communications, the district asked our creative director to lead a year-long, community-driven process grounded in research and stakeholder engagement. That engagement included incorporating the branding process into a graphic design class and using high school student ideas as a jumping off point for the logo concepts. Together, ESD 112, the district, and its community shaped a visual identity that reflects the district's vision and pride, honors their history and legacy of service, and signals their commitment to the future.

Official Brand Guide

Once the new logo concept created by our creative director was approved, our creative team built the official brand guide to capture the outcome of the brand development process and help guide all implementation work going forward.

Implementation with Canva

In order to help the district implement the new branding quickly at the start of the 2025-26 school year, our design team built a Canva brand kit and dozens of brand templates for use by district staff. 

District Building Signage

Over the course of the first year of the brand launch, our creative team worked with district staff and contractors to redesign district building signage, including suggesting paint colors and sign materials.

Below: Before and after (mockup) of the district office monument sign.

Old Monument SignNew Monument Sign

Website Redesign

Rollout of the new branding included a website redesign managed by our web design team that launched for the 2025-26 school year.

Award Winner

Bremerton’s rebranding process earned a prestigious Golden Achievement Award from the National Public Relations Association at its recognition ceremony in July, 2026.

NSPRA Golden Achievement Award 2026