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Case Studies
Organizing content for the web
Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.
Organizing content for the web
Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.
Organizing content for the web
Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Social Listening
In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty.What is Social Listening? Social listening is an emerging service used to monitor and analyze...
COVID–19 Crisis Communications
At the start of the COVID-19 pandemic, ESD 112 and school district communicators in our region recognized the need to collaborate to produce consistent, accurate materials to guide communications about the rapidly changing situation. We established a school district...
Going pro: The ins and outs of photoshoots
Late spring and early fall are the two best times of year to schedule professional photoshoots for your school district or educational program. It makes sense––the trees have leaves, students aren’t bundled in heavy coats, and there are more daylight hours to capture those photo-worthy moments. This spring photo season, one of our photographers, Melissa, offers tips to help you build your archive of professional photos.
Tips & Tricks
Going pro: The ins and outs of photoshoots
Late spring and early fall are the two best times of year to schedule professional photoshoots for your school district or educational program. It makes sense––the trees have leaves, students aren’t bundled in heavy coats, and there are more daylight hours to capture those photo-worthy moments. This spring photo season, one of our photographers, Melissa, offers tips to help you build your archive of professional photos.
Tips & Tricks
Going pro: The ins and outs of photoshoots
Late spring and early fall are the two best times of year to schedule professional photoshoots for your school district or educational program. It makes sense––the trees have leaves, students aren’t bundled in heavy coats, and there are more daylight hours to capture those photo-worthy moments. This spring photo season, one of our photographers, Melissa, offers tips to help you build your archive of professional photos.
Going pro: The ins and outs of photoshoots
Late spring and early fall are the two best times of year to schedule professional photoshoots for your school district or educational program. It makes sense––the trees have leaves, students aren’t bundled in heavy coats, and there are more daylight hours to capture those photo-worthy moments. This spring photo season, one of our photographers, Melissa, offers tips to help you build your archive of professional photos.
Making your data EXCEL!
Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...
Get up to speed on Threads
Threads is a text-based conversation app Users can post short (up to 500 character) posts. It is a new competitor to Twitter.Threads is a sister app to Instagram When you create an account on Threads, your followers and bio information follow your account from...
Top 5 reasons why your organization needs a social media strategy
The following are five (among many) reasons why you need a social media strategy in place for your organization, and how it can benefit your brand.With 2.96 billion users on Facebook and 2.35 billion users on Instagram, there are a lot of people using social media for...
Shop Talk
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Telling your school funding story
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
The joy and challenge of making videos collaboratively
You two won an international award recently for a video you made together, right? Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall. Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...
Interview with Fred about his 30+ years in design and multimedia
Fred joined our team in 2021 with 30 years of design and multimedia experience. An avid videographer, photographer, drone pilot and self-described “tech geek”, Fred has enjoyed expanding his professional work beyond the real estate industry and into public education.
Staff Interviews
Interview with Fred about his 30+ years in design and multimedia
Fred joined our team in 2021 with 30 years of design and multimedia experience. An avid videographer, photographer, drone pilot and self-described “tech geek”, Fred has enjoyed expanding his professional work beyond the real estate industry and into public education.
Interview with Fred about his 30+ years in design and multimedia
Fred joined our team in 2021 with 30 years of design and multimedia experience. An avid videographer, photographer, drone pilot and self-described “tech geek”, Fred has enjoyed expanding his professional work beyond the real estate industry and into public education.
Interview with Scot about broadcast television and art
Have you always wanted to work in a creative career? Yes, I have. I love the arts and everything that branches out from it. I've been in band, acted onstage, and most importantly I love illustrating and drawing. Drawing is my real passion. It is as natural to me as...
Interview with Malena about her passion for writing (and dogs)
Have you always wanted to work in communications? For as long as I can remember, my goal has been to be a writer. When I was in middle school, my dad set up one of those old, clunky computers in my bedroom, and the only thing on it was Microsoft Word. But that's all I...
Interview with Monique about crisis communication & collaboration
You’ve worked in communications for nearly 20 years. How did you get started? My career path hasn’t exactly been a completely straight line, but my work in the field of communications has remained consistent. I always knew that I had a knack for communicating,...