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Case Studies
Short form video increases user engagement
Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!
Short form video increases user engagement
Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!
Short form video increases user engagement
Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!
Social Listening
In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty.What is Social Listening? Social listening is an emerging service used to monitor and analyze...
COVID–19 Crisis Communications
At the start of the COVID-19 pandemic, ESD 112 and school district communicators in our region recognized the need to collaborate to produce consistent, accurate materials to guide communications about the rapidly changing situation. We established a school district...
From Bond to Beautiful
Bond Planning and Educational Materials The community of White River School District is a mostly rural one spread out near the base of Mt. Rainier. They passed a bond back in 2001 to build a new high school, and in August, 2015 their elementary and middle schools were...
Get up to speed on Threads
In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.
Tips & Tricks
Get up to speed on Threads
In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.
Tips & Tricks
Get up to speed on Threads
In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.
Get up to speed on Threads
In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.
Top 5 reasons why your organization needs a social media strategy
The following are five (among many) reasons why you need a social media strategy in place for your organization, and how it can benefit your brand.With 2.96 billion users on Facebook and 2.35 billion users on Instagram, there are a lot of people using social media for...
Housekeeping: The importance of keeping your website tidy
Remove old documents & images One great thing about Google is that it finds everything. One bad thing about Google, is that it finds everything. And this includes your outdated calendar from 2017 that was updated at least a dozen times that year due to the snow....
Website accessibility and best practices
NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.0. Always refer to these guidelines and recommendations above anything else. Accessibility Tools There are many accessibility tools available, both free and paid. These are the ones that...
Shop Talk
The joy and challenge of making videos collaboratively
Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.
The joy and challenge of making videos collaboratively
Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.
The joy and challenge of making videos collaboratively
Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.
A creative web solution for a complex problem
Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...
Helping voters understand just how important levies are for learning
ESD 112 is well-known for helping districts communicate the complexities of levy funding and clear up questions that voters have. The work must be challenging.Sharing information about levies is challenging communications work, but it’s one of our specialties. It...
Crash course in drones for video
How long have you been flying drones and why did you get started? I started flying drones in 2015. I started for a couple of reasons. One is I’ve been flying and building model airplanes since I was a young boy, so it seemed like a natural progression. The second...
Interview with Monique about crisis communication & collaboration
As the fearless leader of our award-winning group of creatives and storytellers, Monique shares how she maintains calm under pressure, what fills her cup and keeps her grounded, and what she loves the most about collaborating with school communications professionals in Washington.
Staff Interviews
Interview with Monique about crisis communication & collaboration
As the fearless leader of our award-winning group of creatives and storytellers, Monique shares how she maintains calm under pressure, what fills her cup and keeps her grounded, and what she loves the most about collaborating with school communications professionals in Washington.
Interview with Monique about crisis communication & collaboration
As the fearless leader of our award-winning group of creatives and storytellers, Monique shares how she maintains calm under pressure, what fills her cup and keeps her grounded, and what she loves the most about collaborating with school communications professionals in Washington.
Interview with Allison About Herding Cats & Making Quilts
Have you always wanted to work in Communications? How did you get here? I came to communications really by chance – after serving in an admin assistant/secretary capacity for a few years, I landed a position as the admin assistant to the Communications team at Tacoma...
Interview with Heidi About Leading with Inspiration
You’ve been with our department for a long time. Have you always worked in communications? Yes! I was really fortunate to have college advisors who had the foresight to help me fine-tune my BA for a career in both Communications and Art. I started out 35 years ago as...
Interview with Justine About Anthropology, Bees, and Communications
The first part of your career was very different from where you are today. What were the fun twists and turns of your professional journey? I went to Washington State University Vancouver for college, and earned a double Bachelors degree in Anthropology and Digital...