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Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Tips for Using AI in Design: What Works, What Doesn’t and Why
AI image generators can turn a spark of an idea into a ready‑to‑use visual in minutes, no drawing skills required. No more digging through stock art hoping for something “close enough.” But these tools have real limits. Here’s how to prompt smarter and how to know when it’s time to hand things off to a pro.
Tips & Tricks
Tips for Using AI in Design: What Works, What Doesn’t and Why
AI image generators can turn a spark of an idea into a ready‑to‑use visual in minutes, no drawing skills required. No more digging through stock art hoping for something “close enough.” But these tools have real limits. Here’s how to prompt smarter and how to know when it’s time to hand things off to a pro.
Tips & Tricks
Tips for Using AI in Design: What Works, What Doesn’t and Why
AI image generators can turn a spark of an idea into a ready‑to‑use visual in minutes, no drawing skills required. No more digging through stock art hoping for something “close enough.” But these tools have real limits. Here’s how to prompt smarter and how to know when it’s time to hand things off to a pro.
Tips for Using AI in Design: What Works, What Doesn’t and Why
AI image generators can turn a spark of an idea into a ready‑to‑use visual in minutes, no drawing skills required. No more digging through stock art hoping for something “close enough.” But these tools have real limits. Here’s how to prompt smarter and how to know when it’s time to hand things off to a pro.
Crisis communication tips from FEMA Public Information Officer Training
Whether an organization is responding to a major incident, a school safety concern, a weather closure, or a fast-moving rumor, the communications challenge is often the same: share accurate information quickly, clearly, and responsibly. Why does this matter? In a...
Tools for communicating in a school crisis
Mass communication tools help districts send urgent messages through multiple channels at the same time, including text messages (SMS), emails, and automated voice calls.[dsm_icon_list icon_color="#D4217D" icon_background_color="RGBA(255,255,255,0)"...
Establishing “normal and regular” communications before an election is key
What does 'normal and regular' communication practices mean?In Washington state, public school districts must follow strict guidelines around the use of public resources in elections and during election periods. The state Public Disclosure Commission (PDC) provides...
Shop Talk
ChatGPT Interviews the Humans: Why AI still needs communications experts
What happens when AI interviews the very humans it’s often expected to replace? In this candid roundtable, school communications, creative, and web professionals sit down with ChatGPT to discuss the boundaries of automation. From dodging “horrible AI slop ads” to fixing the code that breaks at 4:45 PM on a Friday, discover why true empathy, strategy, and human judgment can never be replicated by an algorithm.
ChatGPT Interviews the Humans: Why AI still needs communications experts
What happens when AI interviews the very humans it’s often expected to replace? In this candid roundtable, school communications, creative, and web professionals sit down with ChatGPT to discuss the boundaries of automation. From dodging “horrible AI slop ads” to fixing the code that breaks at 4:45 PM on a Friday, discover why true empathy, strategy, and human judgment can never be replicated by an algorithm.
ChatGPT Interviews the Humans: Why AI still needs communications experts
What happens when AI interviews the very humans it’s often expected to replace? In this candid roundtable, school communications, creative, and web professionals sit down with ChatGPT to discuss the boundaries of automation. From dodging “horrible AI slop ads” to fixing the code that breaks at 4:45 PM on a Friday, discover why true empathy, strategy, and human judgment can never be replicated by an algorithm.
Crisis communication templates: Respond to emergencies with confidence
We spoke with Communications Manager Justine Vazquez about why crisis communication templates matter and how the ESD 112 Regional Communications Consortium is helping districts prepare.Why should school districts prepare crisis communications templates before they...
Using data to shape your communications plan
Where does data fit into the communications planning process? Data helps us set SMART objectives that are specific, measurable, achievable, relevant, and time-bound. Social media and website analytics help track day-to-day performance and support long-term goals....
Accessibility isn’t optional: what districts need to know
NOTE: Laura is NOT a lawyer. Just a mere web developer trained in accessibility. When in doubt, please contact your legal counsel.What is this new ruling? I thought that school districts were already required to be compliant. You’re correct! School districts, as...
The People Pleaser, the Sassy Visionary, and the Intellectual: Three AI Interviews
In the four years since generative AI and chatbots burst into everyday life, image generation tools have improved to the point that they are actually useful to professional designers. In this fun communicator spotlight, our design team “interviewed” their favorite AI image generators, prompting them to respond as different personalities, for our amusement and surprising enlightenment.
Communicator Spotlight
The People Pleaser, the Sassy Visionary, and the Intellectual: Three AI Interviews
In the four years since generative AI and chatbots burst into everyday life, image generation tools have improved to the point that they are actually useful to professional designers. In this fun communicator spotlight, our design team “interviewed” their favorite AI image generators, prompting them to respond as different personalities, for our amusement and surprising enlightenment.
The People Pleaser, the Sassy Visionary, and the Intellectual: Three AI Interviews
In the four years since generative AI and chatbots burst into everyday life, image generation tools have improved to the point that they are actually useful to professional designers. In this fun communicator spotlight, our design team “interviewed” their favorite AI image generators, prompting them to respond as different personalities, for our amusement and surprising enlightenment.
Interview with Moriah about coming full circle in creative work
Have you always wanted to work in a creative career? Absolutely. As a little girl, I was more interested in crafting clothes for my dolls than playing with them. I loved drawing and anything that let me be creative.How did you get started with design? When I was in...
Interview with Dania about accessible and equitable communications and design
Dania and her husband, Steven, at a Mariners game in Seattle.What made you pursue a career in communications and design? I started my career in marketing and communications after earning my MBA from Pacific Lutheran University (go Lutes!). I worked in the nonprofit...
Interview with Connor about accessibility, the value of human voice, and cats
What were the fun twists and turns of your professional journey? I first got into programming in high school, where I really enjoyed my coding classes. I quickly picked up HTML and CSS and started building websites for friends and family. That experience led to my...