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The joy and challenge of making videos collaboratively

Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.

Short form video increases user engagement

Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!

Social Listening

Do you know what parents, community stakeholders, and voters are saying about your district online? Do you have a finger on the pulse of online sentiment in the event of a crisis? Are you looking to better understand how your district is perceived by the public?

Learn how the communications team at ESD 112 has provided social listening services to districts across Southwest Washington, and the impact that it has had on school communications.

Case Studies

Short form video increases user engagement

Short form video increases user engagement

Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!

Short form video increases user engagement

Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!

read more
Short form video increases user engagement

Short form video increases user engagement

Do you want to increase your social media reach by 30% or more? Are you looking to deliver more positive school stories to families, local voters, and partners in your community? Read on to learn about how short form videos can help you to achieve your goals!

Social Listening

Social Listening

In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty.What is Social Listening? Social listening is an emerging service used to monitor and analyze...

COVID–19 Crisis Communications

COVID–19 Crisis Communications

At the start of the COVID-19 pandemic, ESD 112 and school district communicators in our region recognized the need to collaborate to produce consistent, accurate materials to guide communications about the rapidly changing situation. We established a school district...

From Bond to Beautiful

From Bond to Beautiful

Bond Planning and Educational Materials The community of White River School District is a mostly rural one spread out near the base of Mt. Rainier. They passed a bond back in 2001 to build a new high school, and in August, 2015 their elementary and middle schools were...

Get up to speed on Threads

Get up to speed on Threads

In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.

Tips & Tricks

Get up to speed on Threads

In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.

read more

Tips & Tricks

Get up to speed on Threads

Get up to speed on Threads

In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.

Get up to speed on Threads

In early July, Meta launched a new app called Threads. Already, the app has attracted over 100 million users. What do you need to know about this new social media platform? Read on to learn more.

read more
Top 5 reasons why your organization needs a social media strategy

Top 5 reasons why your organization needs a social media strategy

The following are five (among many) reasons why you need a social media strategy in place for your organization, and how it can benefit your brand.With 2.96 billion users on Facebook and 2.35 billion users on Instagram, there are a lot of people using social media for...

Housekeeping: The importance of keeping your website tidy

Housekeeping: The importance of keeping your website tidy

Remove old documents & images One great thing about Google is that it finds everything. One bad thing about Google, is that it finds everything. And this includes your outdated calendar from 2017 that was updated at least a dozen times that year due to the snow....

Website accessibility and best practices

Website accessibility and best practices

NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.0. Always refer to these guidelines and recommendations above anything else. Accessibility Tools There are many accessibility tools available, both free and paid. These are the ones that...

Shop Talk

The joy and challenge of making videos collaboratively

The joy and challenge of making videos collaboratively

Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.

The joy and challenge of making videos collaboratively

Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.

read more
The joy and challenge of making videos collaboratively

The joy and challenge of making videos collaboratively

Video communications have been steadily increasing in importance over the past decade, and short-form video for social media, in particular, has seen a huge spike in popularity. But what does it take to produce this type of video? Fred and Melissa have been collaborating on many video projects lately, and they took some time over the summer to share what they’ve learned about the process.

A creative web solution for a complex problem

A creative web solution for a complex problem

Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...

Crash course in drones for video

Crash course in drones for video

How long have you been flying drones and why did you get started? I started flying drones in 2015. I started for a couple of reasons. One is I’ve been flying and building model airplanes since I was a young boy, so it seemed like a natural progression. The second...

Interview with Monique about crisis communication & collaboration

Interview with Monique about crisis communication & collaboration

As the fearless leader of our award-winning group of creatives and storytellers, Monique shares how she maintains calm under pressure, what fills her cup and keeps her grounded, and what she loves the most about collaborating with school communications professionals in Washington.

Staff Interviews

Interview with Monique about crisis communication & collaboration

Interview with Monique about crisis communication & collaboration

As the fearless leader of our award-winning group of creatives and storytellers, Monique shares how she maintains calm under pressure, what fills her cup and keeps her grounded, and what she loves the most about collaborating with school communications professionals in Washington.

Interview with Allison About Herding Cats & Making Quilts

Interview with Allison About Herding Cats & Making Quilts

Have you always wanted to work in Communications? How did you get here? I came to communications really by chance – after serving in an admin assistant/secretary capacity for a few years, I landed a position as the admin assistant to the Communications team at Tacoma...

Interview with Heidi About Leading with Inspiration

Interview with Heidi About Leading with Inspiration

You’ve been with our department for a long time. Have you always worked in communications? Yes! I was really fortunate to have college advisors who had the foresight to help me fine-tune my BA for a career in both Communications and Art. I started out 35 years ago as...

Interview with Justine About Anthropology, Bees, and Communications

Interview with Justine About Anthropology, Bees, and Communications

The first part of your career was very different from where you are today. What were the fun twists and turns of your professional journey?   I went to Washington State University Vancouver for college, and earned a double Bachelors degree in Anthropology and Digital...