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Crisis communication templates: Respond to emergencies with confidence

Crisis communication templates: Respond to emergencies with confidence

When a crisis occurs in a school community, communication needs to happen quickly and clearly. Families and staff look to school leaders for timely information they can trust. One of the most effective ways to prepare for these moments is to have crisis communication templates ready before an emergency occurs.

Crisis communication templates: Respond to emergencies with confidence

Crisis communication templates: Respond to emergencies with confidence

When a crisis occurs in a school community, communication needs to happen quickly and clearly. Families and staff look to school leaders for timely information they can trust. One of the most effective ways to prepare for these moments is to have crisis communication templates ready before an emergency occurs.

Using data to shape your communications plan

Using data to shape your communications plan

Where does data fit into the communications planning process? Data helps us set SMART objectives that are specific, measurable, achievable, relevant, and time-bound. Social media and website analytics help track day-to-day performance and support long-term goals....

Accessibility isn’t optional: what districts need to know

Accessibility isn’t optional: what districts need to know

NOTE: Laura is NOT a lawyer. Just a mere web developer trained in accessibility. When in doubt, please contact your legal counsel.What is this new ruling? I thought that school districts were already required to be compliant. You’re correct! School districts, as...

Best practices for communicating about school safety

Best practices for communicating about school safety

Why is it helpful to communicate about school safety even when there’s no emergency? Communicating regularly about safety helps build trust. Families want to know that there are systems in place and that staff are prepared. Regular safety updates help families to feel...

Presenting to school leaders about school district storytelling

Presenting to school leaders about school district storytelling

What was it like to present at the 2024 AWSP/WASA Summer Conference? It was such a great experience. I loved connecting with a room full of other school leaders who are all working to find new ways to communicate with our unique communities. It felt good to share...

Sharing the joy: Capturing the best event photos for social media

Sharing the joy: Capturing the best event photos for social media

What’s the first thing you think about when you’re framing a shot at a school event? Justine: When I’m framing a shot at a school event, I try to feature people as the focal point whenever possible. It’s most effective to show people interacting with one another and...

How our team utilizes AI to enhance communications

How our team utilizes AI to enhance communications

How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...

How Evergreen Public Schools showcases music with video

How Evergreen Public Schools showcases music with video

Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture?  The bulk of our musical programming is from our middle and high schools. We cover four regional choir...

Telling your school funding story

Telling your school funding story

School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...