Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
NOTE: Laura is NOT a lawyer. Just a mere web developer trained in accessibility. When in doubt, please contact your legal counsel.What is this new ruling? I thought that school districts were already required to be compliant. You’re correct! School districts, as...
Why is it helpful to communicate about school safety even when there’s no emergency? Communicating regularly about safety helps build trust. Families want to know that there are systems in place and that staff are prepared. Regular safety updates help families to feel...
What was it like to present at the 2024 AWSP/WASA Summer Conference? It was such a great experience. I loved connecting with a room full of other school leaders who are all working to find new ways to communicate with our unique communities. It felt good to share...
What’s the first thing you think about when you’re framing a shot at a school event? Justine: When I’m framing a shot at a school event, I try to feature people as the focal point whenever possible. It’s most effective to show people interacting with one another and...
How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...
Mika Yoshida, our Assistant Director of Communications, checked in with Justine Hanrahan, Communications Manager, about the importance of incorporating social media into your year-round communications and engagement strategy. Why is a consistent presence on social...
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
You two won an international award recently for a video you made together, right? Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall. Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...