Heidi will tell you that she finds inspiration in pretty much everything—an essential trait for any Creative Director. Curiosity and a preoccupation with problem-solving have kept her absorbed in her work at ESD 112 for 25 years.

Heidi will tell you that she finds inspiration in pretty much everything—an essential trait for any Creative Director. Curiosity and a preoccupation with problem-solving have kept her absorbed in her work at ESD 112 for 25 years.
Heidi will tell you that she finds inspiration in pretty much everything—an essential trait for any Creative Director. Curiosity and a preoccupation with problem-solving have kept her absorbed in her work at ESD 112 for 25 years.
Heidi will tell you that she finds inspiration in pretty much everything—an essential trait for any Creative Director. Curiosity and a preoccupation with problem-solving have kept her absorbed in her work at ESD 112 for 25 years.
The first part of your career was very different from where you are today. What were the fun twists and turns of your professional journey? I went to Washington State University Vancouver for college, and earned a double Bachelors degree in Anthropology and Digital...
How did you get started with video communications? I was interning at a recording studio in Boston, MA because I thought I wanted to be a recording engineer. I quickly realized I would have a lot of competition if I ever wanted to be a primary engineer at the studio...
How are you able to help school districts with bilingual communications? My intermediate level of Spanish, growing up in a mixed Latino household, and studying abroad/living in a Spanish-speaking country, enables me to achieve bilingual goals for many districts. I do...
Have you always wanted to work in a creative career? Yes! Because I enjoy so many of the creative elements that go into a job in the Communications field, it's a really good, fun fit! Every day is a little different, and it requires a certain level of flexibility, but...
What kind of communications project do you most enjoy executing? I really love being brought in from the very beginning planning stages to work on a large, multi-faceted campaign and seeing it through to the end. It’s especially enjoyable if the work includes...
Have you always wanted to work in a creative career? Yes! I've always loved art and was constantly doodling something when I was little. In high school we had to pick a career of interest and, of course, I chose Marketing and Advertising (web designer wasn't even an...