Team : Work

Case Studies

Organizing content for the web

Organizing content for the web

Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.

Organizing content for the web

Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.

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Organizing content for the web

Organizing content for the web

Organizing content on a web page can be tricky – especially when you keep adding more (and more) content over the years. At some point, you need to step back and re-evaluate how that page and content is organized. Read about how we helped our youth substance use prevention program do this for one of their high-traffic campaign landing pages.

Short form video increases user engagement

Short form video increases user engagement

In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...

Social Listening

Social Listening

In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty.What is Social Listening? Social listening is an emerging service used to monitor and analyze...

COVID–19 Crisis Communications

COVID–19 Crisis Communications

At the start of the COVID-19 pandemic, ESD 112 and school district communicators in our region recognized the need to collaborate to produce consistent, accurate materials to guide communications about the rapidly changing situation. We established a school district...

From Bond to Beautiful

From Bond to Beautiful

Bond Planning and Educational Materials The community of White River School District is a mostly rural one spread out near the base of Mt. Rainier. They passed a bond back in 2001 to build a new high school, and in August, 2015 their elementary and middle schools were...

Stop the presses! Kelso reinvents its district newsletter

Stop the presses! Kelso reinvents its district newsletter

With a new superintendent and construction work beginning on a recently approved bond at the start of the 2018-19 school year, the Kelso School District wanted to increase communication with the Kelso community. They had been doing four printed, black and white...