Media stories about the millions of new dollars invested in education didn’t fully divulge the real story – that at least one-third of the state’s school districts were negatively impacted under the new funding model. Further, most of the districts severely impacted were small, rural schools with already limited resources.
After months of research and armed with the facts, our team, in collaboration with communicators in Puget Sound ESD, launched a statewide public campaign to educate the masses. We produced a comprehensive communication toolkit for districts to use in their efforts to set the record straight.
length of social media campaign in weeks
approximate number of stakeholders from multiple government agencies
score received by judges for the WSPRA communications award
FAQ Fact Sheet
The Washington School Public Relations Association presented the League of School Communicators at ESD 112, in collaboration with communicators in Puget Sound ESD, with a Best in Category Award – Perfect Score for this project for Communications Plan, PR, Marketing Campaign for more than 10,000 students.
The teams also received a Golden Achievement award from the National School Public Relations Association (NSPRA).