ESD 112 Spero Center Branding & Materials

Tasked with branding this therapeutic learning program for high school students, our first job was to find the perfect name. Derived from Latin meaning, "I HOPE," Spero Center does exactly that—gives hope to students who find themselves unable to thrive in a regular classroom environment. While the tagline, "Hope Thrives Here" interprets the name, a visual play on words (sparrow) projects freedom. Once the branding was finalized, we developed marketing and enrollment materials, environmental graphics, and more.



Enrollment Folder

Award Winner

The Washington School Public Relations Association presented this project with an Award for Branding/Image Package for districts over 10,000 students.