Election Results
%
EP&O Approval
%
Bond Approval
%
Capital Approval
Presentation & Creative Direction
Upcoming community presentations made a clear, professional presentation design the most urgent deliverable needed by district leaders, so our team started there. Since having three funding measures on one ballot is not a common practice, our designer chose to use strong color-coding and a three-part color scheme to reinforce the “three measure” message. These three symbolic colors were used as colored strands that wrap around the UPSD logo and run throughout all the materials from presentation to video to print. Solid areas of the colors help identify relevant sections in the materials as well.
Gold was chosen as the EP&O levy color, since it tied into the color of the student icon in the district’s logo, and the EP&O supports student programs.
Orange was chosen as the Capital levy color, as a coordinate to gold that is adjacent on the color wheel, and also as orange is often symbolic of construction.
Bright periwinkle blue was chosen as a “bond blue” that coordinated with both levy colors and the district’s indigo blue main color.
Videos
Our video production team filmed and produced an informational video on each of the three measures for the district’s website. We also created several shorter social media videos and reels to direct viewers to the website for more information.
Informational bond video
Overview of the three measures for social media
UP Dialog Newsletter/Mailer
The district included informational pages for each measure in their regular print newsletter, UP Dialog, mailed to the community that arrived in mailboxes around the time of the ballots. A couple weeks later, UP sent out a single page 9×14 mailer as a reminder to vote for those who may not have read the lengthy newsletter. Our design team coordinated with UP’s usual designer of the Dialog to ensure consistency in the messaging and look of the election measure information.
Social Media Strategy
We crafted a social media strategy that paired engagement-driving throwback content with clear, factual information about aging school facilities, school tour opportunities, and the bond measure. The strategy also included four short videos that highlighted facility needs at each school and explained how the three school funding measures on the ballot work together.
“Throwback Thursday” social media posts saw great community engagement
Example reel for one school
Signage
We produced several posters, easel signs, and fence banners to help get the word out about the upcoming funding measures at events. After the election, the district had fence banners and yard signs printed to thank the community.
Client Feedback
From the earliest planning conversations to the final outreach push, ESD 112’s Communications Team brought the kind of expertise and insight that makes a real difference. Their strategic counsel, high-quality materials, and reliable social media support strengthened our work at every stage. We deeply appreciate their commitment to University Place, and we consider ESD 112 a trusted communications partner for the long haul.
Jeff Chamberlin
Superintendent
University Place School District
