“What’s at Stake?” Print Materials
The levy handouts and mailer for the April 2023 election had much bolder colors and text than the February materials with very clear information about what was at stake for staff and students, should the levies fail to pass. The April materials also featured numerous student and staff testimonials about what levy-funded programs mean to them.
Social Media
New social media graphics were created to address the “What’s at Stake” messaging and combat misinformation.
Social media images from the February election were recolored to match the vibrant, new look of the April materials.
In addition to the informative infographics, the district posted staff and student testimonials on Facebook in the two months leading up to the election.
Video
The district also shared information through short videos on Facebook and Instagram Reels.
