Brand Implementation Series

Brand Implementation Series

Introduction to style guides In this article, we will cover how to properly implement your organization’s brand using a style guide. Don’t have a style guide? Our creative team has developed style guides for dozens of existing and new brands for schools and...
Using brand fonts

Using brand fonts

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts A simple style guide might just have a single typeface (font family) chosen, whereas a more complex style guide can include...
Decoding color codes

Decoding color codes

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts Color types explained In most style guides, colors are provided in CMYK (Cyan, Magenta, Yellow, Black), RGB (Red, Green,...
Logo file types explained

Logo file types explained

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts PNG vs. EPS file types Each of the logos we provide to our clients are available in two file types: EPS (vector) and PNG...
Sharing files via Google Drive

Sharing files via Google Drive

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts Step One: Star that folder! Finding files in Google Drive can be tricky when they are shared by someone else. When we share a...
Introduction to style guides

Introduction to style guides

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts What is a brand? Before we jump into a discussion of style guides, it’s important to establish some terminology first. When...