Going pro: The ins and outs of photoshoots

Going pro: The ins and outs of photoshoots

Why hire a professional photographer?  We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...
Telling your school funding story

Telling your school funding story

School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
Brand Implementation Series

Brand Implementation Series

Introduction to style guides In this article, we will cover how to properly implement your organization’s brand using a style guide. Don’t have a style guide? Our creative team has developed style guides for dozens of existing and new brands for schools and...
Using brand fonts

Using brand fonts

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts A simple style guide might just have a single typeface (font family) chosen, whereas a more complex style guide can include...
Decoding color codes

Decoding color codes

Jump to Article: Introduction to style guides Sharing files via Google Drive Logo file types explained Decoding color codes Using brand fonts Color types explained In most style guides, colors are provided in CMYK (Cyan, Magenta, Yellow, Black), RGB (Red, Green,...