An important part of a brand style guide includes information on typography and fonts. Typography is the method used to evoke your brand with just the written word—it conveys meaning in the style of the letters themselves, and it works in harmony with the color palette, logos and other brand elements to constitute a complete brand.
An important part of a brand style guide includes information on typography and fonts. Typography is the method used to evoke your brand with just the written word—it conveys meaning in the style of the letters themselves, and it works in harmony with the color palette, logos and other brand elements to constitute a complete brand.
An important part of a brand style guide includes information on typography and fonts. Typography is the method used to evoke your brand with just the written word—it conveys meaning in the style of the letters themselves, and it works in harmony with the color palette, logos and other brand elements to constitute a complete brand.
Color types explained In most style guides, colors are provided in CMYK (Cyan, Magenta, Yellow, Black), RGB (Red, Green, Blue), and HEX (Hexadecimal). Some style guides also include PMS (Pantone) colors. Here’s a handy guide to each:CMYK[dsm_icon_list...
PNG vs. EPS file types Each of the logos we provide to our clients are available in two file types: EPS (vector) and PNG (raster). Both types can have transparent backgrounds and are widely used. For those unfamiliar with these graphic formats, here is a quick guide...
Step One: Star that folder! Finding files in Google Drive can be tricky when they are shared by someone else. When we share a branding folder with our clients, the first thing we recommend is for the client to star the folder after they receive the link. Simply click...
What is a brand? Before we jump into a discussion of style guides, it’s important to establish some terminology first. When our creative team talks about a “brand,” we are not referring to a logo by itself. A logo is one part of a brand, which, at a minimum, also...