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Building school pride with a new mascot: the Washington Lions brand process

Building school pride with a new mascot: the Washington Lions brand process

by Melissa Burt | May 18, 2021 | Shop Talk

You just completed a big branding project for Yakima School District. What was the project? One of Yakima’s middle schools, Washington Middle School (WAMS), had recently voted to change their school mascot away from the “Colonials” because they felt...
How a focused campaign made the difference in a successful program launch

How a focused campaign made the difference in a successful program launch

by Melissa Burt | Feb 7, 2017 | Case Study, Communications

In 2014-15, the Willamette Educational Service District (WESD) launched a new program that partnered with local community colleges to help students earn low-cost college credits while in high school. The problem? WESD did not have a full-service communication...
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ESD 112 acknowledges and honors the traditional lands of the Cowlitz and Chinook Tribes, Lower Columbia Peoples, Shoalwater Bay Tribe and the Confederated Tribes and Bands of the Yakama Nation, on which our school districts reside in what is now Southwest Washington. We pay respect to the elders and caretakers that have stewarded these lands throughout generations and that are still here today.

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