After 40+ years with the same logo, Bremerton School District recognized that they had outgrown their visual identity. As long-time partners with ESD 112 Communications, the district asked our creative director to lead a year-long, community-driven process grounded in research and stakeholder engagement. That engagement included incorporating the branding process into a graphic design class and using high school student ideas as a jumping off point for the logo concepts. Together, ESD 112, the district, and its community shaped a visual identity that reflects the district’s vision and pride, honors their history and legacy of service, and signals their commitment to the future.
