by Melissa Burt | Sep 3, 2025 | Communicator Spotlight
You are currently the Executive Director of Communications and Operations, but I’ve heard you were a “newspaper man” before that. How did your career unfold? What made you move from journalism and media to communications? My career began with a bachelor’s degree in...
by Melissa Burt | Jun 13, 2024 | Case Study
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
by Melissa Burt | Apr 15, 2024 | Tips & Tricks
Why hire a professional photographer? We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...
by Melissa Burt | Oct 17, 2023 | Shop Talk
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
by Melissa Burt | Aug 4, 2023 | Shop Talk
You two won an international award recently for a video you made together, right? Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall. Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...
by Melissa Burt | Jan 23, 2023 | Tips & Tricks
Introduction to style guides In this article, we will cover how to properly implement your organization’s brand using a style guide. Don’t have a style guide? Our creative team has developed style guides for dozens of existing and new brands for schools and...
