Tasked with branding this therapeutic learning program for high school students, our first job was to find the perfect name. Derived from Latin meaning, “I HOPE,” Spero Center does exactly that—gives hope to students who find themselves unable to thrive in a regular classroom environment. While the tagline, “Hope Thrives Here” interprets the name, a visual play on words (sparrow) projects freedom. Once the branding was finalized, we developed marketing and enrollment materials, environmental graphics, and more.
