When the unexpected happens, preparation determines whether crisis communication builds confidence or fuels confusion. Two of our ESD 112 Communications Managers, Anna Hixon and Dania Tolentino, recently completed FEMA Public Information Officer (PIO) training to strengthen our team’s crisis response capacity. While the training focused on emergency management and public information, many of the lessons are directly relevant to supporting school districts and community partners.
When the unexpected happens, preparation determines whether crisis communication builds confidence or fuels confusion. Two of our ESD 112 Communications Managers, Anna Hixon and Dania Tolentino, recently completed FEMA Public Information Officer (PIO) training to strengthen our team’s crisis response capacity. While the training focused on emergency management and public information, many of the lessons are directly relevant to supporting school districts and community partners.
When the unexpected happens, preparation determines whether crisis communication builds confidence or fuels confusion. Two of our ESD 112 Communications Managers, Anna Hixon and Dania Tolentino, recently completed FEMA Public Information Officer (PIO) training to strengthen our team’s crisis response capacity. While the training focused on emergency management and public information, many of the lessons are directly relevant to supporting school districts and community partners.
Tips for Creating Effective Social Media VideosIf doing interviews, take time before the shoot to prepare the right questions for the soundbites you need. Get plenty of extra footage, with multiple cameras while on location. Cut interviews using both views so that you...
The Public Disclosure Commission (PDC) is the Washington state body that regulates what districts are allowed to do when communicating about a school funding initiative. Their very lengthy guidelines can be found here. While they are absolutely the best source of...
Now don’t get me wrong: I love a good flyer. The flyer (or handout, poster, one-sheeter, take-away) is pretty much the mainstay of graphic design. In fact, it’s the bulk of what I designed at one of my first jobs working for my college bookstore. However, technology...
Why use Canva? Canva is a great tool for those with limited budgets who can't afford Adobe Creative Suite. It is also very user-friendly, making it easy for just about anyone to jump in feet first and start designing. The tool offers hundreds of design templates to...
What's the big deal? Well, the bigger the images, the longer they take to download and the more space they take up. When you have unlimited server space and a fast internet connection, it might not matter much. But not all of your website users may have access to that...