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Tips & Tricks

Crisis Communications: Lessons from the 2025 Safety Summit

Crisis Communications: Lessons from the 2025 Safety Summit

When a crisis hits, communication can either foster trust, or damage it. At this year’s School Safety Summit, I led a session with other area communicators, “Communicating Through Crisis,” that offered practical strategies to prepare, respond, and recover with clarity and confidence.

Here are key takeaways from the session to help you plan ahead:

Crisis Communications: Lessons from the 2025 Safety Summit

When a crisis hits, communication can either foster trust, or damage it. At this year’s School Safety Summit, I led a session with other area communicators, “Communicating Through Crisis,” that offered practical strategies to prepare, respond, and recover with clarity and confidence.

Here are key takeaways from the session to help you plan ahead:

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Crisis Communications: Lessons from the 2025 Safety Summit

Crisis Communications: Lessons from the 2025 Safety Summit

When a crisis hits, communication can either foster trust, or damage it. At this year’s School Safety Summit, I led a session with other area communicators, “Communicating Through Crisis,” that offered practical strategies to prepare, respond, and recover with clarity and confidence.

Here are key takeaways from the session to help you plan ahead:

Creating powerful presentations

Creating powerful presentations

Open with a Good Story Hook your audience from the first slide. You don’t need to be able to cite Shakespeare. In fact, sharing a relatable story in your own words can help set the tone and draw people in.Design for Clarity, Not Complexity Stick with clean and...

Crafting accessible presentations

Crafting accessible presentations

NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.1. Always refer to these guidelines and recommendations above anything else.Designing Accessible Presentations from the Start Presentations are a powerful way to share ideas, but like...

Staying on the Right Side of Copyright and Licensing Laws

Staying on the Right Side of Copyright and Licensing Laws

Copyright Basics by the Book Copyright is automatic: Once an image or font is created, it’s protected—no registration is required by the creator. Copyright protects usage: Copying, distributing, or modifying requires permission unless an exception like fair use...

Leveraging AI: A communications manager’s guide to working smarter

Leveraging AI: A communications manager’s guide to working smarter

Here are practical ways to incorporate AI into your daily communications routine:Content Generation and Editing Transform your rough drafts into polished content using AI writing assistants to refine tone, correct grammar, and ensure consistency. These tools can help...

Crafting a superintendent search webpage to promote transparency

Crafting a superintendent search webpage to promote transparency

1. Launch with a Clear Overview First, introduce the superintendent search. Share the board’s goals and emphasize that community input will be a key component in the selection process. For example: “The [Your School District] Board of Directors has initiated the...

Going pro: The ins and outs of photoshoots

Going pro: The ins and outs of photoshoots

Why hire a professional photographer?  We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...

Making your data EXCEL!

Making your data EXCEL!

Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...

Get up to speed on Threads

Get up to speed on Threads

Threads is a text-based conversation app Users can post short (up to 500 character) posts. It is a new competitor to Twitter.Threads is a sister app to Instagram When you create an account on Threads, your followers and bio information follow your account from...

Top 5 reasons why your organization needs a social media strategy

Top 5 reasons why your organization needs a social media strategy

The following are five (among many) reasons why you need a social media strategy in place for your organization, and how it can benefit your brand.With 2.96 billion users on Facebook and 2.35 billion users on Instagram, there are a lot of people using social media for...