Team : Work

Tips & Tricks

Leveraging AI: A communications manager’s guide to working smarter

Leveraging AI: A communications manager’s guide to working smarter

Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.

Leveraging AI: A communications manager’s guide to working smarter

Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.

read more
Leveraging AI: A communications manager’s guide to working smarter

Leveraging AI: A communications manager’s guide to working smarter

Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.

Crafting a superintendent search webpage to promote transparency

Crafting a superintendent search webpage to promote transparency

1. Launch with a Clear Overview First, introduce the superintendent search. Share the board’s goals and emphasize that community input will be a key component in the selection process. For example: “The [Your School District] Board of Directors has initiated the...

Going pro: The ins and outs of photoshoots

Going pro: The ins and outs of photoshoots

Why hire a professional photographer?  We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...

Making your data EXCEL!

Making your data EXCEL!

Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...

Get up to speed on Threads

Get up to speed on Threads

Threads is a text-based conversation app Users can post short (up to 500 character) posts. It is a new competitor to Twitter.Threads is a sister app to Instagram When you create an account on Threads, your followers and bio information follow your account from...

Top 5 reasons why your organization needs a social media strategy

Top 5 reasons why your organization needs a social media strategy

The following are five (among many) reasons why you need a social media strategy in place for your organization, and how it can benefit your brand.With 2.96 billion users on Facebook and 2.35 billion users on Instagram, there are a lot of people using social media for...

Housekeeping: The importance of keeping your website tidy

Housekeeping: The importance of keeping your website tidy

Remove old documents & images One great thing about Google is that it finds everything. One bad thing about Google, is that it finds everything. And this includes your outdated calendar from 2017 that was updated at least a dozen times that year due to the snow....

Website accessibility and best practices

Website accessibility and best practices

NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.0. Always refer to these guidelines and recommendations above anything else. Accessibility Tools There are many accessibility tools available, both free and paid. These are the ones that...

Brand Implementation Series

Brand Implementation Series

Introduction to style guides In this article, we will cover how to properly implement your organization’s brand using a style guide. Don’t have a style guide? Our creative team has developed style guides for dozens of existing and new brands for schools and...

Video for Social Media

Video for Social Media

Tips for Creating Effective Social Media VideosIf doing interviews, take time before the shoot to prepare the right questions for the soundbites you need. Get plenty of extra footage, with multiple cameras while on location. Cut interviews using both views so that you...