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Tips & Tricks

Establishing “normal and regular” communications before an election is key

Establishing “normal and regular” communications before an election is key

Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.

Establishing “normal and regular” communications before an election is key

Establishing “normal and regular” communications before an election is key

Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.

RCW requirements for school communications

RCW requirements for school communications

Key RCWs and Implementation ExamplesWhen you're adding required content to your website, try to balance what your users need with what the rules say you have to include. The good news is that most of this info won’t need regular updates, so you can usually handle it...

Staying on the Right Side of Copyright and Licensing Laws

Staying on the Right Side of Copyright and Licensing Laws

Copyright Basics by the Book Copyright is automatic: Once an image or font is created, it’s protected—no registration is required by the creator. Copyright protects usage: Copying, distributing, or modifying requires permission unless an exception like fair use...

Crisis Communications: Lessons from the 2025 Safety Summit

Crisis Communications: Lessons from the 2025 Safety Summit

Start Before the Sirens The best crisis communications don’t begin during a crisis. They start with relationships, planning, and clear internal workflows. Build your plan now, not during an emergency. Draft holding statements Identify your spokespeople Create a...

Creating powerful presentations

Creating powerful presentations

Open with a Good Story Hook your audience from the first slide. You don’t need to be able to cite Shakespeare. In fact, sharing a relatable story in your own words can help set the tone and draw people in.Design for Clarity, Not Complexity Stick with clean and...

Crafting accessible presentations

Crafting accessible presentations

NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.1. Always refer to these guidelines and recommendations above anything else.Designing Accessible Presentations from the Start Presentations are a powerful way to share ideas, but like...

Leveraging AI: A communications manager’s guide to working smarter

Leveraging AI: A communications manager’s guide to working smarter

Here are practical ways to incorporate AI into your daily communications routine:Content Generation and Editing Transform your rough drafts into polished content using AI writing assistants to refine tone, correct grammar, and ensure consistency. These tools can help...

Crafting a superintendent search webpage to promote transparency

Crafting a superintendent search webpage to promote transparency

1. Launch with a Clear Overview First, introduce the superintendent search. Share the board’s goals and emphasize that community input will be a key component in the selection process. For example: “The [Your School District] Board of Directors has initiated the...

Going pro: The ins and outs of photoshoots

Going pro: The ins and outs of photoshoots

Why hire a professional photographer?  We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...

Making your data EXCEL!

Making your data EXCEL!

Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...