Threads is a text-based conversation app
Users can post short (up to 500 character) posts. It is a new competitor to Twitter.
Threads is a sister app to Instagram
When you create an account on Threads, your followers and bio information follow your account from Instagram to the new app. Threads and Instagram share algorithmic data. This means that schools and districts that have invested in their Instagram audience will also see a boost in followers on Threads. To create a Threads account, your school or district must first have an Instagram account. Threads is from the parent company of Facebook, Instagram, and Whatsapp.
Authentic content matters on Threads
Adam Mosseri, Head of Instagram, put out a statement that “hard news” will be deprioritized on Threads in favor of authentic content. For now, the app has the feeling of a large group chat. Mosseri announced on July 25 that users can also change their Threads feed to chronologically view threads from accounts that they follow, which will be a useful feature for sharing information in a crisis.
Threads is only accessible through the mobile app for now
Threads is only accessible through the mobile app for now – Meta has indicated that a desktop version will be launched at an unspecified time in the future.
Tips for using the new Threads app
Don’t come off as corporate. Be honest and authentic. Ask a question and be relatable. Try to start a conversation (aka Thread.)
Light, playful feuds between schools with rival teams (some good-natured roasting) would do well right now.
They don’t work (yet?) on Threads. Same goes for gifs, but photos and videos will work.
Reply to posts from other schools/ organizations with short, meaningful responses. Liking posts, or responding to a thread with just an emoji, is not the best way to engage with content on Threads. Also, reply directly to your followers when they comment on your posts. This is a platform for personal, direct interactions.
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