In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
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Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Telling your school funding story
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
The joy and challenge of making videos collaboratively
You two won an international award recently for a video you made together, right? Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall. Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...
A creative web solution for a complex problem
Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...
Helping voters understand just how important levies are for learning
ESD 112 is well-known for helping districts communicate the complexities of levy funding and clear up questions that voters have. The work must be challenging.Sharing information about levies is challenging communications work, but it’s one of our specialties. It...
Crash course in drones for video
How long have you been flying drones and why did you get started? I started flying drones in 2015. I started for a couple of reasons. One is I’ve been flying and building model airplanes since I was a young boy, so it seemed like a natural progression. The second...
The ins and outs of district communication contracts
What exactly is a district communications contract? We offer a wide range of contracts with districts to provide communications, design, and/or website services based on what the district is requesting. Every request is different, so no two contracts are exactly the...
Building school pride with a new mascot: the Washington Lions brand process
You just completed a big branding project for Yakima School District. What was the project? One of Yakima's middle schools, Washington Middle School (WAMS), had recently voted to change their school mascot away from the "Colonials" because they felt it did not...