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Best practices for communicating about school safety

Best practices for communicating about school safety

School safety is a deeply important topic for both school staff and families. Communication plays a key role in helping families understand the steps schools are taking behind the scenes to keep our communities safe. We sat down with Justine, one of our communications professionals who supports districts in Southwest Washington, to talk about how to approach this important topic with clarity, consistency, and care.

Best practices for communicating about school safety

School safety is a deeply important topic for both school staff and families. Communication plays a key role in helping families understand the steps schools are taking behind the scenes to keep our communities safe. We sat down with Justine, one of our communications professionals who supports districts in Southwest Washington, to talk about how to approach this important topic with clarity, consistency, and care.

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Best practices for communicating about school safety

Best practices for communicating about school safety

School safety is a deeply important topic for both school staff and families. Communication plays a key role in helping families understand the steps schools are taking behind the scenes to keep our communities safe. We sat down with Justine, one of our communications professionals who supports districts in Southwest Washington, to talk about how to approach this important topic with clarity, consistency, and care.

Presenting to school leaders about school district storytelling

Presenting to school leaders about school district storytelling

What was it like to present at the 2024 AWSP/WASA Summer Conference? It was such a great experience. I loved connecting with a room full of other school leaders who are all working to find new ways to communicate with our unique communities. It felt good to share...

Sharing the joy: Capturing the best event photos for social media

Sharing the joy: Capturing the best event photos for social media

What’s the first thing you think about when you’re framing a shot at a school event? Justine: When I’m framing a shot at a school event, I try to feature people as the focal point whenever possible. It’s most effective to show people interacting with one another and...

How our team utilizes AI to enhance communications

How our team utilizes AI to enhance communications

How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...

How Evergreen Public Schools showcases music with video

How Evergreen Public Schools showcases music with video

Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture?  The bulk of our musical programming is from our middle and high schools. We cover four regional choir...

Telling your school funding story

Telling your school funding story

School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...

The joy and challenge of making videos collaboratively

The joy and challenge of making videos collaboratively

You two won an international award recently for a video you made together, right?  Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall.  Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...

A creative web solution for a complex problem

A creative web solution for a complex problem

Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...