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Shop Talk

Accessibility isn’t optional: what districts need to know

Accessibility isn’t optional: what districts need to know

The U.S. Department of Justice recently released an important update to Title II of the Americans with Disabilities Act (ADA), and it’s one school districts will want to pay attention to. We sat down with Laura Martin, our website expert, to find out what this means.

Accessibility isn’t optional: what districts need to know

The U.S. Department of Justice recently released an important update to Title II of the Americans with Disabilities Act (ADA), and it’s one school districts will want to pay attention to. We sat down with Laura Martin, our website expert, to find out what this means.

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Accessibility isn’t optional: what districts need to know

Accessibility isn’t optional: what districts need to know

The U.S. Department of Justice recently released an important update to Title II of the Americans with Disabilities Act (ADA), and it’s one school districts will want to pay attention to. We sat down with Laura Martin, our website expert, to find out what this means.

Best practices for communicating about school safety

Best practices for communicating about school safety

Why is it helpful to communicate about school safety even when there’s no emergency? Communicating regularly about safety helps build trust. Families want to know that there are systems in place and that staff are prepared. Regular safety updates help families to feel...

Presenting to school leaders about school district storytelling

Presenting to school leaders about school district storytelling

What was it like to present at the 2024 AWSP/WASA Summer Conference? It was such a great experience. I loved connecting with a room full of other school leaders who are all working to find new ways to communicate with our unique communities. It felt good to share...

Sharing the joy: Capturing the best event photos for social media

Sharing the joy: Capturing the best event photos for social media

What’s the first thing you think about when you’re framing a shot at a school event? Justine: When I’m framing a shot at a school event, I try to feature people as the focal point whenever possible. It’s most effective to show people interacting with one another and...

How our team utilizes AI to enhance communications

How our team utilizes AI to enhance communications

How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...

How Evergreen Public Schools showcases music with video

How Evergreen Public Schools showcases music with video

Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture?  The bulk of our musical programming is from our middle and high schools. We cover four regional choir...

Telling your school funding story

Telling your school funding story

School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...

The joy and challenge of making videos collaboratively

The joy and challenge of making videos collaboratively

You two won an international award recently for a video you made together, right?  Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall.  Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...

A creative web solution for a complex problem

A creative web solution for a complex problem

Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...