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Shop Talk

Presenting to school leaders about school district storytelling

Presenting to school leaders about school district storytelling

At the 2024 AWSP/WASA Summer Conference in Spokane, Washington, ESD 112 Communications Manager Justine Hanrahan presented alongside Director of Communications Lester Brown and former Superintendent Mary Templeton of Washougal School District about unlocking hope through storytelling. The presentation focused on shaping positive narratives and giving community members a glimpse into our schools by telling student-centered stories.

In this interview with Justine, we dig into what was shared, including creative new ways to enhance storytelling with video.

Presenting to school leaders about school district storytelling

At the 2024 AWSP/WASA Summer Conference in Spokane, Washington, ESD 112 Communications Manager Justine Hanrahan presented alongside Director of Communications Lester Brown and former Superintendent Mary Templeton of Washougal School District about unlocking hope through storytelling. The presentation focused on shaping positive narratives and giving community members a glimpse into our schools by telling student-centered stories.

In this interview with Justine, we dig into what was shared, including creative new ways to enhance storytelling with video.

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Presenting to school leaders about school district storytelling

Presenting to school leaders about school district storytelling

At the 2024 AWSP/WASA Summer Conference in Spokane, Washington, ESD 112 Communications Manager Justine Hanrahan presented alongside Director of Communications Lester Brown and former Superintendent Mary Templeton of Washougal School District about unlocking hope through storytelling. The presentation focused on shaping positive narratives and giving community members a glimpse into our schools by telling student-centered stories.

In this interview with Justine, we dig into what was shared, including creative new ways to enhance storytelling with video.

Sharing the joy: Capturing the best event photos for social media

Sharing the joy: Capturing the best event photos for social media

What’s the first thing you think about when you’re framing a shot at a school event? Justine: When I’m framing a shot at a school event, I try to feature people as the focal point whenever possible. It’s most effective to show people interacting with one another and...

How our team utilizes AI to enhance communications

How our team utilizes AI to enhance communications

How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...

How Evergreen Public Schools showcases music with video

How Evergreen Public Schools showcases music with video

Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture?  The bulk of our musical programming is from our middle and high schools. We cover four regional choir...

Telling your school funding story

Telling your school funding story

School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...

The joy and challenge of making videos collaboratively

The joy and challenge of making videos collaboratively

You two won an international award recently for a video you made together, right?  Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall.  Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...

A creative web solution for a complex problem

A creative web solution for a complex problem

Can you give us an overview of the initial request that came in? Sure! We’ve been working with NWESD 189 for years including the conversion of their agency website from Drupal to WordPress. When the School Communications Collaborative was formed, we started working...

Crash course in drones for video

Crash course in drones for video

How long have you been flying drones and why did you get started? I started flying drones in 2015. I started for a couple of reasons. One is I’ve been flying and building model airplanes since I was a young boy, so it seemed like a natural progression. The second...