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Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Crafting a superintendent search webpage to promote transparency
Creating a dedicated webpage for the Superintendent search in your school district is an effective way to keep the community informed, engaged, and confident in the transparency of the process. A well-designed webpage can serve as a central hub for updates and engagement opportunities. Here are some key elements to consider when planning a Superintendent Search and Selection webpage, based on best practices.
Tips & Tricks
Crafting a superintendent search webpage to promote transparency
Creating a dedicated webpage for the Superintendent search in your school district is an effective way to keep the community informed, engaged, and confident in the transparency of the process. A well-designed webpage can serve as a central hub for updates and engagement opportunities. Here are some key elements to consider when planning a Superintendent Search and Selection webpage, based on best practices.
Tips & Tricks
Crafting a superintendent search webpage to promote transparency
Creating a dedicated webpage for the Superintendent search in your school district is an effective way to keep the community informed, engaged, and confident in the transparency of the process. A well-designed webpage can serve as a central hub for updates and engagement opportunities. Here are some key elements to consider when planning a Superintendent Search and Selection webpage, based on best practices.
Crafting a superintendent search webpage to promote transparency
Creating a dedicated webpage for the Superintendent search in your school district is an effective way to keep the community informed, engaged, and confident in the transparency of the process. A well-designed webpage can serve as a central hub for updates and engagement opportunities. Here are some key elements to consider when planning a Superintendent Search and Selection webpage, based on best practices.
Going pro: The ins and outs of photoshoots
Why hire a professional photographer? We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...
Making your data EXCEL!
Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...
Get up to speed on Threads
Threads is a text-based conversation app Users can post short (up to 500 character) posts. It is a new competitor to Twitter.Threads is a sister app to Instagram When you create an account on Threads, your followers and bio information follow your account from...
Shop Talk
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
Boost your social impact with meaningful connections & enhanced engagement
In today’s digital era, social media is not just a tool for socializing but an essential element in the communication strategies of various organizations, including school districts. Integrating social media into a year-round communications and engagement strategy offers many benefits that can shape school districts’ relationships with their communities. This approach isn’t merely about maintaining an online presence; it’s about fostering a meaningful connection with your audience—families, students, and community members.
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Telling your school funding story
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
The joy and challenge of making videos collaboratively
You two won an international award recently for a video you made together, right? Fred: Yes, we won a Hermes Gold Award for a pro bono video we did last fall. Melissa: It was actually the first video we ever collaborated on. My daughter was in a local theater...
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda joined our team as Administrative Assistant in January 2024. She came from ESD 112’s Early Care & Education department and was excited to dive into communications work fully. We picked her brain about her work in communications, family engagement in schools and more.
Staff Interviews
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda joined our team as Administrative Assistant in January 2024. She came from ESD 112’s Early Care & Education department and was excited to dive into communications work fully. We picked her brain about her work in communications, family engagement in schools and more.
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda joined our team as Administrative Assistant in January 2024. She came from ESD 112’s Early Care & Education department and was excited to dive into communications work fully. We picked her brain about her work in communications, family engagement in schools and more.
Interview with Fred about his 30+ years in design and multimedia
Fred catching waves in Hawaii in 1985.Were you always on a path to design? Or were there some twists and turns? No, I started out as a computer technician in the Navy. After making more money painting surfboards part-time than I did working full-time in the Navy, I...
Interview with Scot about broadcast television and art
Have you always wanted to work in a creative career? Yes, I have. I love the arts and everything that branches out from it. I've been in band, acted onstage, and most importantly I love illustrating and drawing. Drawing is my real passion. It is as natural to me as...
Interview with Malena about her passion for writing (and dogs)
Have you always wanted to work in communications? For as long as I can remember, my goal has been to be a writer. When I was in middle school, my dad set up one of those old, clunky computers in my bedroom, and the only thing on it was Microsoft Word. But that's all I...