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Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Staying on the Right Side of Copyright and Licensing Laws
Navigating the world of image and font copyright and licensing can feel overwhelming but avoiding legal issues and protecting your professional integrity are powerful reasons to educate yourself. Keep your content safe and legally compliant by following these tips.
Tips & Tricks
Staying on the Right Side of Copyright and Licensing Laws
Navigating the world of image and font copyright and licensing can feel overwhelming but avoiding legal issues and protecting your professional integrity are powerful reasons to educate yourself. Keep your content safe and legally compliant by following these tips.
Tips & Tricks
Staying on the Right Side of Copyright and Licensing Laws
Navigating the world of image and font copyright and licensing can feel overwhelming but avoiding legal issues and protecting your professional integrity are powerful reasons to educate yourself. Keep your content safe and legally compliant by following these tips.
Staying on the Right Side of Copyright and Licensing Laws
Navigating the world of image and font copyright and licensing can feel overwhelming but avoiding legal issues and protecting your professional integrity are powerful reasons to educate yourself. Keep your content safe and legally compliant by following these tips.
Leveraging AI: A communications manager’s guide to working smarter
Here are practical ways to incorporate AI into your daily communications routine:Content Generation and Editing Transform your rough drafts into polished content using AI writing assistants to refine tone, correct grammar, and ensure consistency. These tools can help...
Crafting a superintendent search webpage to promote transparency
1. Launch with a Clear Overview First, introduce the superintendent search. Share the board’s goals and emphasize that community input will be a key component in the selection process. For example: “The [Your School District] Board of Directors has initiated the...
Going pro: The ins and outs of photoshoots
Why hire a professional photographer? We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...
Shop Talk
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
How our team utilizes AI to enhance communications
How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...
Boost your social impact with meaningful connections & enhanced engagement
Mika Yoshida, our Assistant Director of Communications, checked in with Justine Hanrahan, Communications Manager, about the importance of incorporating social media into your year-round communications and engagement strategy. Why is a consistent presence on social...
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Interview with Anna about being flexible and creative in photography and communications
Anna joined our team as a part-time Communications Manager in October, 2024. When she’s not helping with school communications, she volunteers at the Humane Society taking photos of dogs. We chatted with Anna about what she’s learned in school communications so far and her favorite photography subjects (dogs and birds).
Communicator Spotlight
Interview with Anna about being flexible and creative in photography and communications
Anna joined our team as a part-time Communications Manager in October, 2024. When she’s not helping with school communications, she volunteers at the Humane Society taking photos of dogs. We chatted with Anna about what she’s learned in school communications so far and her favorite photography subjects (dogs and birds).
Interview with Anna about being flexible and creative in photography and communications
Anna joined our team as a part-time Communications Manager in October, 2024. When she’s not helping with school communications, she volunteers at the Humane Society taking photos of dogs. We chatted with Anna about what she’s learned in school communications so far and her favorite photography subjects (dogs and birds).
Interview with Kirsten Fitterer about embracing AI and the power of community
Kirsten's first day at kindergarten at YSDHow long have you worked for Yakima School District? I began my journey with YSD in May 2015 and am now in my 10th school year. How did you get started with Communications? My first career was as the office manager for a real...
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda enjoys trying new restaurants around the area, especially if they have a view!How did you get started with Communications? I started at ESD 112 in 2021 working in the Early Care & Education department. It was there that I explored my interest in...
Interview with Fred about his 30+ years in design and multimedia
Fred catching waves in Hawaii in 1985.Were you always on a path to design? Or were there some twists and turns? No, I started out as a computer technician in the Navy. After making more money painting surfboards part-time than I did working full-time in the Navy, I...