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Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Leveraging AI: A communications manager’s guide to working smarter
Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.
Tips & Tricks
Leveraging AI: A communications manager’s guide to working smarter
Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.
Tips & Tricks
Leveraging AI: A communications manager’s guide to working smarter
Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.
Leveraging AI: A communications manager’s guide to working smarter
Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.
Crafting a superintendent search webpage to promote transparency
1. Launch with a Clear Overview First, introduce the superintendent search. Share the board’s goals and emphasize that community input will be a key component in the selection process. For example: “The [Your School District] Board of Directors has initiated the...
Going pro: The ins and outs of photoshoots
Why hire a professional photographer? We recommend that our clients hire a professional photographer at least once or twice a year (or take advantage of extra contract hours to have one of our team’s photographers come out for a visit). While photos can be gathered...
Making your data EXCEL!
Why Data Matters Data drives decisions, gives insights into how time or money is spent, tracks budget status, and shows trends throughout history. There are also many ways that data can be shared or displayed – in tables, showing comparisons, converting to a multitude...
Shop Talk
How our team utilizes AI to enhance communications
From writer’s block to image editing, artificial intelligence is helping our Communications team tackle challenges with innovative solutions. As AI tools become more sophisticated, our team members are finding creative ways to leverage this technology to enhance their work. Here’s how they’re putting AI to work in their daily tasks.
How our team utilizes AI to enhance communications
From writer’s block to image editing, artificial intelligence is helping our Communications team tackle challenges with innovative solutions. As AI tools become more sophisticated, our team members are finding creative ways to leverage this technology to enhance their work. Here’s how they’re putting AI to work in their daily tasks.
How our team utilizes AI to enhance communications
From writer’s block to image editing, artificial intelligence is helping our Communications team tackle challenges with innovative solutions. As AI tools become more sophisticated, our team members are finding creative ways to leverage this technology to enhance their work. Here’s how they’re putting AI to work in their daily tasks.
Boost your social impact with meaningful connections & enhanced engagement
Mika Yoshida, our Assistant Director of Communications, checked in with Justine Hanrahan, Communications Manager, about the importance of incorporating social media into your year-round communications and engagement strategy. Why is a consistent presence on social...
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Telling your school funding story
School funding is a multi-faceted beast. Crafting finance messaging for public consumption can challenge even the most seasoned communicator. But you seem to have a natural understanding of how to interpret complex data into digestible infographic bites. What advice...
Interview with Kirsten Fitterer about embracing AI and the power of community
Kirsten Fitterer serves as the Executive Director of Communications and Engagement at Yakima School District, where she leads innovative efforts in school PR, language access, and community engagement. We are proud to partner with Kirsten and her team, supporting their work to connect with families and share the stories that make Yakima schools unique. We sat down with Kirsten to learn more about her favorite projects and how AI is incorporated into her work.
Communicator Spotlight
Interview with Kirsten Fitterer about embracing AI and the power of community
Kirsten Fitterer serves as the Executive Director of Communications and Engagement at Yakima School District, where she leads innovative efforts in school PR, language access, and community engagement. We are proud to partner with Kirsten and her team, supporting their work to connect with families and share the stories that make Yakima schools unique. We sat down with Kirsten to learn more about her favorite projects and how AI is incorporated into her work.
Interview with Kirsten Fitterer about embracing AI and the power of community
Kirsten Fitterer serves as the Executive Director of Communications and Engagement at Yakima School District, where she leads innovative efforts in school PR, language access, and community engagement. We are proud to partner with Kirsten and her team, supporting their work to connect with families and share the stories that make Yakima schools unique. We sat down with Kirsten to learn more about her favorite projects and how AI is incorporated into her work.
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda enjoys trying new restaurants around the area, especially if they have a view!How did you get started with Communications? I started at ESD 112 in 2021 working in the Early Care & Education department. It was there that I explored my interest in...
Interview with Fred about his 30+ years in design and multimedia
Fred catching waves in Hawaii in 1985.Were you always on a path to design? Or were there some twists and turns? No, I started out as a computer technician in the Navy. After making more money painting surfboards part-time than I did working full-time in the Navy, I...
Interview with Scot about broadcast television and art
Have you always wanted to work in a creative career? Yes, I have. I love the arts and everything that branches out from it. I've been in band, acted onstage, and most importantly I love illustrating and drawing. Drawing is my real passion. It is as natural to me as...