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Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Establishing “normal and regular” communications before an election is key
Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.
Tips & Tricks
Establishing “normal and regular” communications before an election is key
Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.
Tips & Tricks
Establishing “normal and regular” communications before an election is key
Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.
Establishing “normal and regular” communications before an election is key
Whether you’re in the early planning stages of a levy or bond or simply maintaining public outreach, one of the most powerful tools in your school communication strategy is the establishment of normal and regular communication practices. In this article, Executive Director Monique Dugaw shares her top tips for consistent communications.
RCW requirements for school communications
Key RCWs and Implementation ExamplesWhen you're adding required content to your website, try to balance what your users need with what the rules say you have to include. The good news is that most of this info won’t need regular updates, so you can usually handle it...
Staying on the Right Side of Copyright and Licensing Laws
Copyright Basics by the Book Copyright is automatic: Once an image or font is created, it’s protected—no registration is required by the creator. Copyright protects usage: Copying, distributing, or modifying requires permission unless an exception like fair use...
Crisis Communications: Lessons from the 2025 Safety Summit
Start Before the Sirens The best crisis communications don’t begin during a crisis. They start with relationships, planning, and clear internal workflows. Build your plan now, not during an emergency. Draft holding statements Identify your spokespeople Create a...
Shop Talk
Using data to shape your communications plan
Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
Using data to shape your communications plan
Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
Using data to shape your communications plan
Data plays an important role early in the communications planning process because it helps teams set SMART objectives in communications plans and make informed decisions throughout the year. In this Q&A, we asked Justine Vazquez how school communicators can use data to plan smarter, track progress, and drive results.
Accessibility isn’t optional: what districts need to know
NOTE: Laura is NOT a lawyer. Just a mere web developer trained in accessibility. When in doubt, please contact your legal counsel.What is this new ruling? I thought that school districts were already required to be compliant. You’re correct! School districts, as...
Best practices for communicating about school safety
Why is it helpful to communicate about school safety even when there’s no emergency? Communicating regularly about safety helps build trust. Families want to know that there are systems in place and that staff are prepared. Regular safety updates help families to feel...
Presenting to school leaders about school district storytelling
What was it like to present at the 2024 AWSP/WASA Summer Conference? It was such a great experience. I loved connecting with a room full of other school leaders who are all working to find new ways to communicate with our unique communities. It felt good to share...
Interview with Dania about accessible and equitable communications and design
Dania joined the ESD 112 Communications team as a Communications Manager in October 2025. We spoke with Dania about her journey into communications, her audience-centric approach, what drew her to education, and how she stays grounded outside of work.
Communicator Spotlight
Interview with Dania about accessible and equitable communications and design
Dania joined the ESD 112 Communications team as a Communications Manager in October 2025. We spoke with Dania about her journey into communications, her audience-centric approach, what drew her to education, and how she stays grounded outside of work.
Interview with Dania about accessible and equitable communications and design
Dania joined the ESD 112 Communications team as a Communications Manager in October 2025. We spoke with Dania about her journey into communications, her audience-centric approach, what drew her to education, and how she stays grounded outside of work.
Interview with Connor about accessibility, the value of human voice, and cats
What were the fun twists and turns of your professional journey? I first got into programming in high school, where I really enjoyed my coding classes. I quickly picked up HTML and CSS and started building websites for friends and family. That experience led to my...
Interview with Rick Parrish about safety communications and wearing many hats
You are currently the Executive Director of Communications and Operations, but I’ve heard you were a “newspaper man” before that. How did your career unfold? What made you move from journalism and media to communications? My career began with a bachelor’s degree in...
Interview with Hailey about juggling priorities and what makes designers irreplaceable
Have you always wanted to work in a creative career? Since high school, I knew I wanted to work in a marketing/communications career. It wasn't until college that I realized it was specifically graphic design that I wanted to focus on. Once I learned the freedom that...