Get up to speed on Threads

Get up to speed on Threads

Threads is a text-based conversation app Users can post short (up to 500 character) posts. It is a new competitor to Twitter. Threads is a sister app to Instagram When you create an account on Threads, your followers and bio information follow your account from...
Short form video increases user engagement

Short form video increases user engagement

In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos. Why Embrace Short Form Video? Social media is a rapidly growing...
Social Listening

Social Listening

In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty. What is Social Listening? Social listening is an emerging service used to monitor and analyze...