by Justine Vazquez | Apr 22, 2026 | Tips & Tricks
Whether an organization is responding to a major incident, a school safety concern, a weather closure, or a fast-moving rumor, the communications challenge is often the same: share accurate information quickly, clearly, and responsibly. Why does this matter? In a...
by Justine Vazquez | Mar 27, 2026 | Tips & Tricks
Mass communication tools help districts send urgent messages through multiple channels at the same time, including text messages (SMS), emails, and automated voice calls. Many systems also allow districts to update their websites, mobile apps, or social media channels...
by Justine Vazquez | Mar 27, 2026 | Shop Talk
We spoke with Communications Manager Justine Vazquez about why crisis communication templates matter and how the ESD 112 Regional Communications Consortium is helping districts prepare. Why should school districts prepare crisis communications templates before they...
by Justine Vazquez | Jan 23, 2026 | Shop Talk
Where does data fit into the communications planning process? Data helps us set SMART objectives that are specific, measurable, achievable, relevant, and time-bound. Social media and website analytics help track day-to-day performance and support long-term goals....
by Justine Vazquez | Nov 18, 2025 | Tips & Tricks
Key RCWs and Implementation Examples When you’re adding required content to your website, try to balance what your users need with what the rules say you have to include. The good news is that most of this info won’t need regular updates, so you can usually...
by Justine Vazquez | Sep 17, 2025 | Shop Talk
Why is it helpful to communicate about school safety even when there’s no emergency? Communicating regularly about safety helps build trust. Families want to know that there are systems in place and that staff are prepared. Regular safety updates help families to feel...
