Team : Work
news n’ such
Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Creating powerful presentations
Giving a presentation doesn’t have to be intimidating. When you see it as an opportunity to share unique insights and valuable information, it can be rewarding. Craft yours as if you are the learner, receiving knowledge in a way you would want to learn it. Build clear and concise slides, simple enough for your audience to read and grasp text quickly. Use them as a backdrop while your spoken words provide the narrative for visual storytelling.
These tips will help you connect and allow you to enjoy sharing your message.
Tips & Tricks
Creating powerful presentations
Giving a presentation doesn’t have to be intimidating. When you see it as an opportunity to share unique insights and valuable information, it can be rewarding. Craft yours as if you are the learner, receiving knowledge in a way you would want to learn it. Build clear and concise slides, simple enough for your audience to read and grasp text quickly. Use them as a backdrop while your spoken words provide the narrative for visual storytelling.
These tips will help you connect and allow you to enjoy sharing your message.
Tips & Tricks
Creating powerful presentations
Giving a presentation doesn’t have to be intimidating. When you see it as an opportunity to share unique insights and valuable information, it can be rewarding. Craft yours as if you are the learner, receiving knowledge in a way you would want to learn it. Build clear and concise slides, simple enough for your audience to read and grasp text quickly. Use them as a backdrop while your spoken words provide the narrative for visual storytelling.
These tips will help you connect and allow you to enjoy sharing your message.
Creating powerful presentations
Giving a presentation doesn’t have to be intimidating. When you see it as an opportunity to share unique insights and valuable information, it can be rewarding. Craft yours as if you are the learner, receiving knowledge in a way you would want to learn it. Build clear and concise slides, simple enough for your audience to read and grasp text quickly. Use them as a backdrop while your spoken words provide the narrative for visual storytelling.
These tips will help you connect and allow you to enjoy sharing your message.
Crafting accessible presentations
NOTE: These tips do not replace the Web Content Accessibility Guidelines (WCAG) 2.1. Always refer to these guidelines and recommendations above anything else.Designing Accessible Presentations from the Start Presentations are a powerful way to share ideas, but like...
Staying on the Right Side of Copyright and Licensing Laws
Copyright Basics by the Book Copyright is automatic: Once an image or font is created, it’s protected—no registration is required by the creator. Copyright protects usage: Copying, distributing, or modifying requires permission unless an exception like fair use...
Leveraging AI: A communications manager’s guide to working smarter
Here are practical ways to incorporate AI into your daily communications routine:Content Generation and Editing Transform your rough drafts into polished content using AI writing assistants to refine tone, correct grammar, and ensure consistency. These tools can help...
Shop Talk
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
Sharing the joy: Capturing the best event photos for social media
High-quality photos help grab viewers’ attention to better convey your message on social media. Have you ever returned to the office after a school event to review the photos you collected, only to find that the photos don’t quite capture the excitement and energy of the event? In this Shop Talk, Communications Managers Justine Hanrahan and Malena Goerl discuss photography best practices for social media. They share simple tips to improve your social media images.
How our team utilizes AI to enhance communications
How are you incorporating AI tools into your communications work?My AI usage focuses primarily on visual content. I regularly use AI tools within Photoshop for image enhancement, including subject removal and content fill-in when resizing images. The AI Smart...
Boost your social impact with meaningful connections & enhanced engagement
Mika Yoshida, our Assistant Director of Communications, checked in with Justine Hanrahan, Communications Manager, about the importance of incorporating social media into your year-round communications and engagement strategy. Why is a consistent presence on social...
How Evergreen Public Schools showcases music with video
Every year Evergreen Public Schools produces a breadth of music programming. What kinds of groups do you work with and what kinds of concerts do you capture? The bulk of our musical programming is from our middle and high schools. We cover four regional choir...
Interview with Hailey about juggling priorities and what makes designers irreplaceable
Hailey joined our communications team in October 2024 as a part-time Graphic Designer & Content Strategist. As a mom of two toddlers, a freelance designer, and an assistant cheerleading coach, Hailey wears many hats. We chatted with her about how she balances all the things and her perspective on the communications and design field as someone at the beginning of her career.
Communicator Spotlight
Interview with Hailey about juggling priorities and what makes designers irreplaceable
Hailey joined our communications team in October 2024 as a part-time Graphic Designer & Content Strategist. As a mom of two toddlers, a freelance designer, and an assistant cheerleading coach, Hailey wears many hats. We chatted with her about how she balances all the things and her perspective on the communications and design field as someone at the beginning of her career.
Interview with Hailey about juggling priorities and what makes designers irreplaceable
Hailey joined our communications team in October 2024 as a part-time Graphic Designer & Content Strategist. As a mom of two toddlers, a freelance designer, and an assistant cheerleading coach, Hailey wears many hats. We chatted with her about how she balances all the things and her perspective on the communications and design field as someone at the beginning of her career.
Interview with Anna about being flexible and creative in photography and communications
What made you pursue a career in communications and design? I have always loved creative hobbies like photography, drawing, and designing/making things. I also have a (frustratingly) "particular" brain that loves rules, numbers, and procedures, which made an entirely...
Interview with Kirsten Fitterer about embracing AI and the power of community
Kirsten's first day at kindergarten at YSDHow long have you worked for Yakima School District? I began my journey with YSD in May 2015 and am now in my 10th school year. How did you get started with Communications? My first career was as the office manager for a real...
Interview with Yolanda about education communications and growing up in Vancouver
Yolanda enjoys trying new restaurants around the area, especially if they have a view!How did you get started with Communications? I started at ESD 112 in 2021 working in the Early Care & Education department. It was there that I explored my interest in...