Established in 2018, ESD-U has consistently served 40-60 initial teacher certification and retooling candidates per year; however, with the full PESB approval in late 2022, the program was really in need of a dedicated website. While building their new website, we integrated Hubspot (a customer management system) to capture leads and applicants via the website. The result was a comprehensive marketing platform to show off ESD-U programs statewide.
