While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Team : Work
Case Studies
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Turbocharging your marketing strategy with HubSpot
While meeting with the ESD-U team to review their communications plan, we identified a crucial need for a Customer Management System. Read on to discover how we tackled and successfully delivered this project.
Using research & strategy to achieve a 94% bond and levy success rate
The Challenge The pandemic and increasing political polarization have put schools at the forefront of culture wars that have adversely affected community support for school funding measures. School bond measures in Washington require a 60% supermajority to pass, and...
Organizing content for the web
The Challenge Prevent Coalition had a landing page for their Secure Your Cannabis campaign, which targets retailers, community partners and parents in the effort to prevent marijuana use by youth. In the beginning, the page started out small with just a few images and...
Short form video increases user engagement
In this case study, we explore how two school districts saw a 30%+ increase in social media reach by using a short form video strategy, compared to their average reach before publishing short form videos.Why Embrace Short Form Video? Social media is a rapidly growing...
Social Listening
In this case study, we explore how school districts have used ESD 112 social listening services to better understand public sentiment during times of change and uncertainty.What is Social Listening? Social listening is an emerging service used to monitor and analyze...
COVID–19 Crisis Communications
At the start of the COVID-19 pandemic, ESD 112 and school district communicators in our region recognized the need to collaborate to produce consistent, accurate materials to guide communications about the rapidly changing situation. We established a school district...
From Bond to Beautiful
Bond Planning and Educational Materials The community of White River School District is a mostly rural one spread out near the base of Mt. Rainier. They passed a bond back in 2001 to build a new high school, and in August, 2015 their elementary and middle schools were...
Stop the presses! Kelso reinvents its district newsletter
With a new superintendent and construction work beginning on a recently approved bond at the start of the 2018-19 school year, the Kelso School District wanted to increase communication with the Kelso community. They had been doing four printed, black and white...
How a focused campaign made the difference in a successful program launch
In 2014-15, the Willamette Educational Service District (WESD) launched a new program that partnered with local community colleges to help students earn low-cost college credits while in high school. The problem? WESD did not have a full-service communication...