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Leveraging AI: A communications manager's guide to working smarter

Leveraging AI: A communications manager’s guide to working smarter

January 21, 2025
Artificial intelligence tools are becoming invaluable allies for school communications managers in an era of limited resources and increasing demands. From drafting social media posts to analyzing community feedback, AI can help streamline your workflow while maintaining the personal touch that makes school communications effective.
Leveraging AI: A communications manager's guide to working smarter

Here are practical ways to incorporate AI into your daily communications routine:

Content Generation and Editing

Transform your rough drafts into polished content using AI writing assistants to refine tone, correct grammar, and ensure consistency. These tools can help generate initial drafts of newsletters, press releases, and social media posts while preserving your district’s voice. Remember to thoroughly review and personalize all AI-generated content before distribution.

Translation Services

Break down language barriers by using AI translation tools to create multilingual communications. Modern AI translators can handle nuanced educational terminology and maintain context better than traditional translation software, though human reviewers should always verify the accuracy of critical communications.

Data Analysis and Reporting

Use AI tools to analyze parent feedback surveys, social media engagement metrics, and website analytics. AI can quickly identify trends and patterns in large datasets, helping you make data-driven decisions about communication strategies and identify areas needing attention.

Crisis Communications Planning

AI can assist in scenario planning by analyzing past incidents and helping draft response templates for various situations. This preparation allows quicker, more consistent responses during emergencies while maintaining appropriate sensitivity.

Best Practices for Implementation:

  • Start small with one or two specific tasks
  • Establish clear guidelines for AI tool usage
  • Always maintain human oversight of AI-generated content
  • Keep confidential student information protected
  • Document successful use cases to share with colleagues

Note: As with any technology implementation, consult your district’s technology policies and ensure compliance with student privacy regulations when using AI tools.

Need help learning how to use AI?

ESD 112 offers various training opportunities for different levels of learning.

About the TEAM Member

Mika Yoshida

Mika Yoshida

Over the course of my career I've worked in corporate retail management (for stores like Sanrio/Hello Kitty, Restoration Hardware, etc.), owned my own specialty candy and chocolate boutique, managed a bed and breakfast on the Big Island of Hawaii, worked in a tiny antique jewelry store, and earned a coveted job as a sea otter and penguin trainer and diver at the Monterey Bay Aquarium. All of these experiences have contributed towards who I am as a person and contributed to the professional experience I draw from in my current job as a Communications Manager.