Bond Planning and Educational Materials
The community of White River School District is a mostly rural one spread out near the base of Mt. Rainier. They passed a bond back in 2001 to build a new high school, and in August, 2015 their elementary and middle schools were in desperate need of renovation, along with improvements to the high school athletic field that could not be accomplished with the first bond. School supporters were worried that the bond proposal of $98.8 million would give many voters sticker shock.
The ESD 112 communications department met with district leadership to brainstorm a community outreach plan based on community pride to communicate the need. The plan included photography at each school, including a photo with four generations of district students to use in custom materials designed for each school that outlined what improvements were proposed. The bond passed with a 68% approval from voters in the February, 2016 election!
In addition to helping pass the bond, this campaign also received recognition in 2017 from the Washington School Public Relations Association (WSPRA) including Best in Category for Marketing/Branding and awards for photography.
Fresh Logo for Glacier Middle School
As the project was nearing completion, the ESD 112 creative team was once again recruited to design an environmental graphics plan and redesign the middle school logo.
“We are so proud of our investment with you. The results are marvelous! The brand and environmental graphics represent exactly who we are, and your process was outstanding.”
Making Meaningful Beauty
Although all of the schools received funding, Glacier Middle School received the largest portion with the plan to selectively renovate some buildings while completely replacing and adding others. The project timeline was pretty lengthy with the goal of completion in 2020.
As the project was nearing completion, the ESD 112 creative team was once again recruited to design an environmental graphics plan and redesign the middle school logo.
Together with the principal and facilities team, we put together a massive series of 36 environmental graphics consisting of “Character Strong” messaging and quotes based on the school’s collective efficacy policy. Graphics Northwest was hired to make sure everything was beautifully printed and properly installed.
The results speak for themselves.
Photos courtesy of Graphics Northwest